In the digital age we live in now, social media has changed how we meet, talk, and share information. Even though there are a lot of social media sites, some stand out as the most popular ones, with billions of people worldwide. These platforms have become essential for people, companies, and leaders to express themselves, interact with their audience, and build a solid online presence.
In this detailed guide, we’ll go deep into the world of the most popular social media platforms to discover their unique features, who uses them, and what makes them so popular.
Whether you’re a fan of social media, a marketing pro, or just a user who wants to improve their online experience, this article will give you helpful information and tips on how to make the most of these powerful platforms.
Facebook
Monthly Active Users: 2.96 billion
Regarding social media, Facebook has been one of the most important names for over a decade. When it first came out in 2004, this social networking giant changed the way people connect, share, and talk with each other. With the billions of active users, Facebook continues to change how the Internet works and is still a goldmine for people and companies who want to reach a large audience.
Facebook is one of the world’s top most popular social media platforms, but just how many people use Facebook today?
Here’s what the latest data tell us:
Number of Facebook users in the world (monthly active users): 2.963 billion
Number of people who use Facebook each day (DAU): 2.000 billion
Share of Facebook’s monthly active users who log in each day: 67%
Size of Facebook’s global advertising audience: 1.983 billion
Facebook’s global advertising audience as a percentage of the platform’s total active user base: 66.9%
| Social Media Platform | Key Features | User Engagement |
|---|---|---|
| Facebook Pages | Business and brand promotion | Likes, follows, shares, and page insights |
| Facebook Groups | Community-driven discussions | Posts, comments, reactions, and polls |
| Facebook Live | Real-time video streaming | Live comments, reactions, and Q&A sessions |
| Facebook Stories | Temporary photo and video posts | Reactions, replies, and direct messages |
| Facebook Marketplace | Buying and selling within the community | Listings, inquiries, and private negotiations |
| Facebook Events | Event promotion and RSVPs | Invites, discussions, and reminders |
| Facebook Watch | Original video content | Comments, reactions, and sharing |
| Facebook Messenger | Instant messaging and video calls | Chats, reactions, and group conversations |
YouTube
Monthly Active Users: 2.68 billion
Find out about YouTube’s most popular social media sites and learn about their features, how users interact with them, and what they can do for companies. Learn how to use these sites to improve your online presence and reach across audiences.
Let’s start with our journey by discussing the most popular social media sites on YouTube. Each of these platforms has its own unique appeal and user group, which makes them useful for both content creators and businesses.
- By 2023, YouTube will have more than 2.68 billion active monthly users.
- Around the world, 52% of internet users visit YouTube at least once per month.
- More than a quarter of all people use YouTube once every month.
- Every month, more than 50% of mobile internet users visit YouTube
WhatsApp
Monthly Active Users: 2.24 billion
We will look at each platform’s unique features, from the old ones that make it an essential tool for conversation to the new ones that make it more fun to use. This article will give you tips on making the most of WhatsApp’s most popular social media sites, whether you use it for personal connections or to help your business reach more people.
- One billion messages are processed by WhatsApp in a single day, reaching a new record.
- One of the most widely used global smartphone chat programmes, WhatsApp has over 2.24 billion monthly users.
- Over 487 million people use WhatsApp in India, which has the most monthly active users overall.
- 180 nations worldwide can utilise the app.
- 73% of WhatsApp users access the app on Android, while 22% use iOS.
| Social Media Platform | Key Features | User Engagement |
|---|---|---|
| WhatsApp Chats | One-on-one and group messaging | Text, images, voice messages, and emojis |
| WhatsApp Status | Temporary photo and video updates | Reactions and direct messages |
| WhatsApp Voice and Video Calls | High-quality audio and video calls | Real-time conversations and group calls |
| WhatsApp Business | Business-oriented messaging app | Business profiles, quick replies, and labels |
| WhatsApp Web | Access WhatsApp on your computer | Message syncing and multi-device support |
| WhatsApp Broadcast Lists | Mass messaging to select recipients | Personalized messages and segmentation |
| WhatsApp Payments | In-app money transfer and payments | Secure transactions within the app |
| WhatsApp Stickers | Fun and expressive visual elements | Custom sticker packs and sharing |
WeChat
Monthly Active Users: 1.67 billion
- 45 billion messages are sent daily by WeChat users.
- The average user spends 66 minutes a day on WeChat.
- 6.1 billion voice messages get sent daily.
- 205 million video messages are sent every day.
- Over 200 million bank cards used in China are linked to the WeChat Pay side of the app.
- People follow WeChat accounts because of news and promotions.
Instagram
Monthly Active Users: 1.31 billion
We will look at what makes each platform unique, from the standard features that made it a hit right away to the new tools that keep it fresh. This article will help you make the most of Instagram’s most popular social media platforms , whether you’re a regular user or a business looking to use its strength.
- India has at least 229.6 million active Instagram users
- Instagram has at least 1.318 billion users around the world
- 48.2% of Instagram’s global users are female
- 51.8% of Instagram’s global users are male
- 407.9 million users aged 18 to 24 (30.8% of Instagram’s total ad audience)
- 407.9 million users aged 18 to 24 (30.8% of Instagram’s total ad audience)
| Social Media Platform | Key Features | User Engagement |
|---|---|---|
| Instagram Feed | Permanent photo and video posts | Likes, comments, and shares |
| Instagram Stories | Temporary photo and video posts | Polls, quizzes, and swipe-up engagement |
| Instagram IGTV | Long-form vertical video content | Likes, comments, and in-video interactions |
| Instagram Reels | Short-form vertical video content | Music integration and video remixes |
| Instagram Live | Real-time live video broadcasts | Real-time comments, reactions, and guest invites |
| Instagram Guides | Curated content collections and guides | Saves, shares, and detailed recommendations |
| Instagram Shopping | Product tagging and shopping experience | Product views, saves, and purchases |
| Instagram Explore | Curated content discovery and explore tab | Content engagement and discovery |
LinkedIn
Monthly Active Users: 900 million
- roughly 11.2% of all the people on Earth have a LinkedIn account today
- 43.7% of LinkedIn’s global users are female
- 56.3% of LinkedIn’s global users are male
- 520.0 million users aged 25 to 34 (60.0% of LinkedIn’s total ad audience)
- With 23.38 million followers, Google is the most followed organization on LinkedIn
Telegram
Monthly Active Users: 700 million
- Telegram is one of the top-5 downloaded apps worldwide as of 2023.
- An average telegram user spends almost 3 hours on the application every month.
- Telegram is the world’s 8th most popular social platform globally.
- Over 15 billion messages are sent over telegram daily as of 2023.
- Telegram’s typical Android user spends 2.9 (Almost 3) hours every month using the application.
- Users between the age of 18 to 24 make up 22% of Telegram’s user base.
- Telegram has 58.6% male and 41.4% female users as of 2023.
Snapchat
Monthly Active Users: 634.8 million
- Snapchat had a total of 634.8 million daily active users around the world in January.
- 51.0% of Snapchat’s global users are female
48.2% of Snapchat’s global users are male
240.1 million users aged 18 to 24 (38.9% of Snapchat’s total ad audience)
Twitter
Monthly Active Users: 556 million
With billions of people worldwide, these platforms have changed how we meet, share, and interact. Twitter is one of the most well-known and most popular social media platforms
37.0% of Twitter’s global users are female
63.0% of Twitter’s global users are male
8.9% of all people aged 13 and above around the world use Twitter today.
- Twitter has now 556 million monthly active users worldwide.
- The average visit duration on the web (desktop) version of Twitter worldwide was almost 11 minutes.
- Twitter has 206 million monetizable daily active users globally
Quora
Monthly Active Users: 300 million
- Quora has 300+ million monthly active users.
- The average time spent by a user on the platform is around 8-10 minutes.
- Men users (55%) access Quora more than females (45%).
- 71.04% of traffic on Quora comes from organic searches.
- The majority of Quora users are from the 25 to 34 age group.
Here are some highly popular topics on Quora as of 2023.
- Technology – 115.7 million
- Movies – 104 million
- Health – 100 Million
- Food – 97.3 million
- Science – 96.1 million
- Music – 91.7 million
- Books – 75.7 million
- Visiting and travel – 68 million
- Sports – 47 million
- Fashion and lifestyle – 43 million
- Politics – 29 million
Tumblr
Monthly Active Users: 376 million
- Tumblr was acquired by Yahoo for $1.1B
- The average visit duration of Tumblr.com is 10 mins and 25 secs
- Tumblr is available in 18 languages
Reddit
Monthly Active Users: 430 million
- 50 Million people use Reddit every day, and 430 million people use it every month
- 63.8% of users on Reddit are male.
- Only 36.2% of the Reddit users were reported to be female.
- 72% of the users on Reddit are for entertainment purposes.
- Reddit was valued at more than 10 billion. $10 billion
- There are more than 130,000 subforums and communities on Reddit.
- It was reported that Reddit is considered to be the 4th most trusted social media platform.
Pinterest
Monthly Active Users: 454 million
- The platform now has 454 million monthly active users
- Pinterest’s monthly global user figures increased by 5%
- Pinterest is the 14th largest social network in the world
- Pinterest’s overall workforce is 51% women
- Women make up more than 60% of Pinterest’s global audience
- 85.9% of Pinterest users also use Instagram
- People watch close to one billion videos a day on Pinterest
- It Was the Fastest Site to Reach 10 Million Unique Monthly Visitors
- It’s the Fourth Most Popular Social Media Site in the US
- most popular social media platforms
