9+ Most Popular Social Networking Sites in 2023

most popular social media platforms
Facebook
Monthly Active Users: 2.96 billion

Facebook is one of the world’s top social networks, but just how many people use Facebook today?

Here’s what the latest data tell us:

  • Number of Facebook users in the world (monthly active users): 2.963 billion 

  • Number of people who use Facebook each day (DAU): 2.000 billion 

  • Share of Facebook’s monthly active users who log in each day: 67% 

  • Size of Facebook’s global advertising audience: 1.983 billion

  • Facebook’s global advertising audience as a percentage of the platform’s total active user base: 66.9%

most popular social media platforms
YouTube
Monthly Active Users: 2.68 billion
  • By 2023, YouTube will have more than 2.68 billion active monthly users.
  • Around the world, 52% of internet users visit YouTube at least once per month.
  • More than a quarter of all people use YouTube once every month.
  • Every month, more than 50% of mobile internet users visit YouTube
WhatsApp
Monthly Active Users: 2.24 billion
WeChat
Monthly Active Users: 1.67 billion
  • 45 billion messages are sent daily by WeChat users.
  • The average user spends 66 minutes a day on WeChat.
  • 6.1 billion voice messages get sent daily.
  • 205 million video messages are sent every day.
  • Over 200 million bank cards used in China are linked to the WeChat Pay side of the app.
  • People follow WeChat accounts because of news and promotions.
Instagram
Monthly Active Users: 1.31 billion
LinkedIn
Monthly Active Users: 900 million
most popular social media platforms
DataReportal – Global Digital Insights
Telegram
Monthly Active Users: 700 million
Snapchat
Monthly Active Users: 634.8 million
  • Snapchat had a total of 634.8 million daily active users around the world in January.
  • 51.0% of Snapchat’s global users are female
  • 48.2% of Snapchat’s global users are male

  • 240.1 million users aged 18 to 24 (38.9% of Snapchat’s total ad audience)

Twitter
Monthly Active Users: 556 million
  • 37.0% of Twitter’s global users are female

  • 63.0% of Twitter’s global users are male

  • 8.9% of all people aged 13 and above around the world use Twitter today.

  • Twitter has now 556 million monthly active users worldwide.
  • The average visit duration on the web (desktop) version of Twitter worldwide was almost 11 minutes.
  • Twitter has 206 million monetizable daily active users globally
most popular social media platforms
DataReportal – Global Digital Insights
Pinterest
Monthly Active Users: 454 million
Reddit
Monthly Active Users: 430 million
Tumblr
Monthly Active Users: 376 million
  • Tumblr was acquired by Yahoo for $1.1B
  • The average visit duration of Tumblr.com is 10 mins and 25 secs
  • Tumblr is available in 18 languages
Quora
Monthly Active Users: 300 million

Here are some highly popular topics on Quora as of 2023.

  • Technology – 115.7 million
  • Movies – 104 million
  • Health – 100 Million
  • Food – 97.3 million
  • Science – 96.1 million
  • Music – 91.7 million
  • Books – 75.7 million
  • Visiting and travel – 68 million
  • Sports – 47 million
  • Fashion and lifestyle – 43 million
  • Politics – 29 million
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