9+ Most Popular Social Networking Sites in 2023

most popular social media platforms

   In the digital age we live in now, social media has changed how we meet, talk, and share information. Even though there are a lot of social media sites, some stand out as the most popular ones, with billions of people worldwide. These platforms have become essential for people, companies, and leaders to express themselves, interact with their audience, and build a solid online presence.

In this detailed guide, we’ll go deep into the world of the most popular social media platforms to discover their unique features, who uses them, and what makes them so popular. 

Whether you’re a fan of social media, a marketing pro, or just a user who wants to improve their online experience, this article will give you helpful information and tips on how to make the most of these powerful platforms.

Monthly Active Users: 2.96 billion

   Regarding social media, Facebook has been one of the most important names for over a decade. When it first came out in 2004, this social networking giant changed the way people connect, share, and talk with each other. With the billions of active users, Facebook continues to change how the Internet works and is still a goldmine for people and companies who want to reach a large audience.

most popular social media platforms

Facebook is one of the world’s top most popular social media platforms, but just how many people use Facebook today?

Here’s what the latest data tell us:

  • Number of Facebook users in the world (monthly active users): 2.963 billion 

  • Number of people who use Facebook each day (DAU): 2.000 billion 

  • Share of Facebook’s monthly active users who log in each day: 67% 

  • Size of Facebook’s global advertising audience: 1.983 billion

  • Facebook’s global advertising audience as a percentage of the platform’s total active user base: 66.9%

Social Media PlatformKey FeaturesUser Engagement
Facebook PagesBusiness and brand promotionLikes, follows, shares, and page insights
Facebook GroupsCommunity-driven discussionsPosts, comments, reactions, and polls
Facebook LiveReal-time video streamingLive comments, reactions, and Q&A sessions
Facebook StoriesTemporary photo and video postsReactions, replies, and direct messages
Facebook MarketplaceBuying and selling within the communityListings, inquiries, and private negotiations
Facebook EventsEvent promotion and RSVPsInvites, discussions, and reminders
Facebook WatchOriginal video contentComments, reactions, and sharing
Facebook MessengerInstant messaging and video callsChats, reactions, and group conversations
Monthly Active Users: 2.68 billion
most popular social media platforms

Find out about YouTube’s most popular social media sites and learn about their features, how users interact with them, and what they can do for companies. Learn how to use these sites to improve your online presence and reach across audiences.

Let’s start with our journey by discussing the most popular social media sites on YouTube. Each of these platforms has its own unique appeal and user group, which makes them useful for both content creators and businesses.

  • By 2023, YouTube will have more than 2.68 billion active monthly users.
  • Around the world, 52% of internet users visit YouTube at least once per month.
  • More than a quarter of all people use YouTube once every month.
  • Every month, more than 50% of mobile internet users visit YouTube
Monthly Active Users: 2.24 billion

We will look at each platform’s unique features, from the old ones that make it an essential tool for conversation to the new ones that make it more fun to use. This article will give you tips on making the most of WhatsApp’s most popular social media sites, whether you use it for personal connections or to help your business reach more people.

Social Media PlatformKey FeaturesUser Engagement
WhatsApp ChatsOne-on-one and group messagingText, images, voice messages, and emojis
WhatsApp StatusTemporary photo and video updatesReactions and direct messages
WhatsApp Voice and Video CallsHigh-quality audio and video callsReal-time conversations and group calls
WhatsApp BusinessBusiness-oriented messaging appBusiness profiles, quick replies, and labels
WhatsApp WebAccess WhatsApp on your computerMessage syncing and multi-device support
WhatsApp Broadcast ListsMass messaging to select recipientsPersonalized messages and segmentation
WhatsApp PaymentsIn-app money transfer and paymentsSecure transactions within the app
WhatsApp StickersFun and expressive visual elementsCustom sticker packs and sharing
Monthly Active Users: 1.67 billion
  • 45 billion messages are sent daily by WeChat users.
  • The average user spends 66 minutes a day on WeChat.
  • 6.1 billion voice messages get sent daily.
  • 205 million video messages are sent every day.
  • Over 200 million bank cards used in China are linked to the WeChat Pay side of the app.
  • People follow WeChat accounts because of news and promotions.
Monthly Active Users: 1.31 billion

We will look at what makes each platform unique, from the standard features that made it a hit right away to the new tools that keep it fresh. This article will help you make the most of Instagram’s most popular social media platforms , whether you’re a regular user or a business looking to use its strength.

Social Media PlatformKey FeaturesUser Engagement
Instagram FeedPermanent photo and video postsLikes, comments, and shares
Instagram StoriesTemporary photo and video postsPolls, quizzes, and swipe-up engagement
Instagram IGTVLong-form vertical video contentLikes, comments, and in-video interactions
Instagram ReelsShort-form vertical video contentMusic integration and video remixes
Instagram LiveReal-time live video broadcastsReal-time comments, reactions, and guest invites
Instagram GuidesCurated content collections and guidesSaves, shares, and detailed recommendations
Instagram ShoppingProduct tagging and shopping experienceProduct views, saves, and purchases
Instagram ExploreCurated content discovery and explore tabContent engagement and discovery
Monthly Active Users: 900 million
most popular social media platforms
DataReportal – Global Digital Insights
Monthly Active Users: 700 million
Monthly Active Users: 634.8 million
  • Snapchat had a total of 634.8 million daily active users around the world in January.
  • 51.0% of Snapchat’s global users are female
  • 48.2% of Snapchat’s global users are male

  • 240.1 million users aged 18 to 24 (38.9% of Snapchat’s total ad audience)

Monthly Active Users: 556 million

With billions of people worldwide, these platforms have changed how we meet, share, and interact. Twitter is one of the most well-known and most popular social media platforms

most popular social media platforms
DataReportal – Global Digital Insights
  • 37.0% of Twitter’s global users are female

  • 63.0% of Twitter’s global users are male

  • 8.9% of all people aged 13 and above around the world use Twitter today.

  • Twitter has now 556 million monthly active users worldwide.
  • The average visit duration on the web (desktop) version of Twitter worldwide was almost 11 minutes.
  • Twitter has 206 million monetizable daily active users globally
Monthly Active Users: 300 million

Here are some highly popular topics on Quora as of 2023.

  • Technology – 115.7 million
  • Movies – 104 million
  • Health – 100 Million
  • Food – 97.3 million
  • Science – 96.1 million
  • Music – 91.7 million
  • Books – 75.7 million
  • Visiting and travel – 68 million
  • Sports – 47 million
  • Fashion and lifestyle – 43 million
  • Politics – 29 million
Monthly Active Users: 376 million
  • Tumblr was acquired by Yahoo for $1.1B
  • The average visit duration of Tumblr.com is 10 mins and 25 secs
  • Tumblr is available in 18 languages
Monthly Active Users: 430 million
Monthly Active Users: 454 million
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